The Kindergarten Marketing blog

How to fill your classrooms when fewer families are enrolling

Practical, no-jargon advice for kindergartens, preschools, Montessori programs, and daycares. Written for the people running them, not for marketers.

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Local SEO

Showing up for "preschool near me"

A plain-English guide to your Google Business Profile and why it matters more than your homepage for local parents.

6 min read
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Parent trust

The follow-up that books the tour

What to say to a parent in the 48 hours after they first reach out, with templates you can use today.

5 min read
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Content

Photos that make parents feel safe

You don't need a pro photographer. You need the right five shots. Here's the list and how to take them on a phone.

4 min read
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Market

Competing when birth rates fall

Why declining enrollment is happening, what it means for independent schools, and how to stand out.

7 min read
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Reviews

Getting reviews without being pushy

A gentle, repeatable way to ask happy parents for the reviews that win over the next family.

5 min read
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Email

A newsletter parents actually open

What to send, how often, and why your current families are your best source of new ones.

6 min read
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